Use Cases

Federated Co-operatives Limited (FCL), operating as CO-OP, is a wholesale and manufacturing federation providing procurement and distribution to member co-operatives in Western Canada. Seeking increased traffic to their online hosted flyer, FCL was hoping to prompt additional foot traffic and purchases on sale items across high-competition, urban Western Canadian markets (excluding Greater Vancouver Area & Calgary). AdRetriever was used alongside strategic targeting in FCL’s campaign, targeting audiences who had visited their website and those of competitor grocers, as well as audiences who resided in areas near an FCL location. AdRetriever was able to create multiple sets of creative to resonate with varying audiences who enjoyed cooking, actively shopped at grocery stores, and more. FCL was able to use AdRetriever as the main ad builder to change their flyers every week, updating their item list, sale prices and more. With the help of AdRetriever, FCL could create multiple, customized ads weekly, with minimal effort. Over the course of 3 years, AdRetriever has run campaigns for FCL with 0 errors. The campaign has received more engagement than before, while the cost per click has decreased by 20%. FCL was incredibly happy with this campaign’s progress and workflow and have since launched 2 more AdRetriever campaigns with similar workflows!